PCYI is pleased to be able to offer the following Communications Tactics Matrix to the community as a tool to assist smaller organizations – those that may or may not have access to their own marketing and communications staff – to easily access an extensive list of marketing and communications tactics and to provide a way for them to determine what tactics will be most cost-effective and useful. The matrix also provides suggestions for best methods of measurement, and helps to ensure the most effective use of limited resources.

Download the full matrix here.
For questions about the matrix and its development, please contact Theresa Micallef, Communications Manager, tmicallef@pcyi.org